Social Media & Archival Brand Programming

History is an important element in building your brand and connecting with your customers. As with the popularity of social media, reacting with speed and relevance is everything.  Posting a story and creating a “buzz” at the right time can motivate thousands of fans or customers to engage with your brand within minutes.

The Digital Archive Group is a pioneer in the field of Archival Brand Programming and Social Media Archival Content (SMAC). We have a special group of content archivists who work with our clients to curate and package digital assets into relevant program “buckets” to render archival related digital content faster and easier to share.  These pre-packaged “SMAC bites” are organized in folders within the client DAM for quick access. For heritage driven brands with a deep customer fan base connected to social media, this type of programming keeps customers engaged with the brand and extends brand loyalty.

How We Do It

Benefits of Digitization and Archival Brand Programming

Who Can Benefit From Heritage Programming


Archival related content without digital access keeps valuable and high-priority assets in permanent “lock-down.”  TDAG is an archival services company focused on the discovery of historical assets with professional digitization and archival programming services to allow for broad-based access to digital historical content.

Today, more consumers are interacting with their favorite brands, sports teams and personalities through events and social media.  TDAG has found that companies and organizations that provide open interaction to historical content allows their “fans” to engage and feel more connected to the brand, which builds brand loyalty.

What is a Heritage Brand?